About
Orient Photo, an established photo equipment shop at Sim Lim Square, has restructured its retail operations due to diminishing traffic and the threat of e-commerce. The company decided to develop a new brand for e-commerce.
Project Summary
eDSLRs, is an online e-commerce platform, providing the latest suite of imaging, videography and camera accessories from amateur users to professional cameraman.
In 2021, Flame executed a strategic brand and marketing project covering market research including an audit of its messages, brand visuals, social media content as well as recommendation for GTM marketing plan for the e-commerce market.