Established brick-and-mortar brand redefines e-commerce brand to win the hearts of young consumers

About

Orient Photo, an established photo equipment shop at Sim Lim Square, has restructured its retail operations due to diminishing traffic and the threat of e-commerce. The company decided to develop a new brand for e-commerce.

Project Summary

eDSLRs, is an online e-commerce platform, providing the latest suite of imaging, videography and camera accessories from amateur users to professional cameraman.

In 2021, Flame executed a strategic brand and marketing project covering market research including an audit of its messages, brand visuals, social media content as well as recommendation for GTM marketing plan for the e-commerce market.