top of page
  • Flame Communications

How a start-up hospitality operator attracts investors through improved branding


Alpha Marine is yacht tours and rental company that moved its operations from Hong Kong to Singapore in March 2020. The company operates under the brand Discover Sailing Asia – and offers a series of travel and tours services including cruise staycations, yacht courses, fun cruise trips.

Project Summary

In December 2020, Alpha Marine engaged Flame Communications to embark on a strategic brand and marketing project to help prepare its new brand Discover Sailing Asia to potential investors and other stakeholders as Covid has brought their business to a stop. The company needed to pivot its business and continue running its operations under Covid conditions.

The project resulted in new investors for Alpha Marine, giving them the opportunity to continue its business, and grow to new heights very rapidly. It also changed the nature of their sales direction, instead of doing direct sales themselves, the new strategic investor became another new channel of sales, allowing the team to focus on operations and cruise programming

11 views0 comments
bottom of page