Cultural Sensitivity in Public Relations: Best Practices
In today's interconnected world, public relations (PR) plays a vital role in shaping how organizations communicate with their audiences....
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Sep 274 min
The Role of PR in Shaping Brand Image: Insights from Singapore
In today’s fast-paced digital landscape, building and maintaining a strong brand image is more critical than ever. As businesses strive...
Sep 206 min
Choosing the Right Influencers for Your Brand: A Step-by-Step Guide
Influencer marketing has become a pivotal strategy for brands looking to engage audiences authentically and drive meaningful results....
Sep 134 min
The Role of Technology in Transforming Event Management in Singapore
The event management industry in Singapore, like many other sectors, has experienced significant transformations due to the advent of...
Aug 304 min
The Future of Public Relations in Singapore: Predictions for the Next Decade
Public Relations (PR) in Singapore has seen substantial evolution over the past few decades. With the rise of digital platforms, changing...
Aug 235 min
Measuring the ROI of Influencer Marketing Campaigns
Influencer marketing has become a pivotal strategy for brands aiming to connect with their target audience more authentically and...
Jul 20, 20231 min
From Gyms to Homes F1 Recreation: How a Commercial Gym-Equipment Supplier Explores the Home-Based Fitness Trend
About F1 Recreation started in 2006 with as vision to inspire and empower quality living through quality fitness products. It is a key...
Jan 15, 20231 min
Flame team is on the ground with the reporters from CNBC.
Chinese New Year is almost here and this year, we're celebrating the year of the Rabbit. Chinatown is livelier than ever, welcoming...
Jun 30, 20224 min
Burning the flame of entrepreneurship
This article is written by Alvin Lee and published by SMU@Perspectives magazine. From starting a business in a foreign land to adapting...
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