Boosting Awareness & Participation for an Annual Charity Carnival Through Multi-Channel Digital Strategy
Assisi Hospice’s annual Assisi Fun Day is one of Singapore’s largest charity carnivals, bringing together families, volunteers, and community partners to raise funds in support of compassionate end-of-life care. Featuring over 100 stalls—from food and games to artisanal crafts—the event relies heavily on public awareness, strong community engagement, and year-on-year participation to sustain its mission.
To amplify visibility and deepen community involvement over three consecutive years, we developed an integrated digital strategy across social media and influencer channels—designed to reach diverse audiences and drive meaningful support for the cause.
The Challenge
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Increase awareness, and participation for annual charity carnival
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Strengthen online presence across Instagram, Facebook, and TikTok
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Engage diverse audiences and encourage donations
Approach
Digital Strategy
Tailored campaigns aligned with their mission and audience
Social Media
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IG & FB: Storytelling, content creation, community management, targeted ads
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TikTok: Creative short-form videos for younger audiences, live streaming
Influencer Marketing
Partnered with micro- influencers to amplify reach and drive attendance
Implementation
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Managed content calendars and cross-channel posting
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Coordinated influencer selection, briefing and campaign throughout
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Monitored analytics and optimised campaigns in real-time
Results
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Significant growth in social media followers and engagement
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Increased year-on-year carnival attendance and participation
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Higher visibility for charity programs and initiatives
Conclusion
Multi-channel digital marketing and influencer strategy strengthened online presence, enhanced engagement, and delivered measurable results over 3 years