Central London Property Campaign for Hastings International
Hastings International is a specialist estate agency delivering premium property sales, lettings, and management services across Central London. With deep hyperlocal expertise and a reputation for exceptional client service, the firm supports landlords and investors in maximising asset value, rental performance, and long-term portfolio growth.
For this campaign, Hastings International sought to strengthen its presence among overseas property owners—particularly Singapore-based investors with London property portfolios. The objective was to position Hastings as a trusted on-the-ground partner, offering strategic guidance, seamless property management, and strong market intelligence in an increasingly competitive Central London property market.
The campaign combined digital marketing, targeted messaging, and a dedicated landing experience to communicate Hastings’ expertise, credibility, and differentiated value proposition, while driving qualified landlord leads and appointment bookings.
Campaign Focus
0% Lettings & Management Fee Limited-Time Offer
The campaign centred on a compelling, time-limited incentive offering 0% lettings and management fees, designed to attract landlords seeking cost-efficient yet premium property management solutions. The offer was positioned not as a discount-led promotion, but as a strategic value proposition—reinforcing Hastings’ confidence in its service quality while reducing perceived barriers to switching or onboarding new landlords.
Key messaging focused on:
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Reducing operational costs for overseas landlords
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Hassle-free, full-service property management in Central London
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Access to experienced local property specialists
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Maximising rental yield and asset performance in a competitive market
The campaign was tailored to high-net-worth investors and expatriate landlords in Singapore, leveraging digital ads, targeted publications, and a bespoke landing page to capture interest and convert enquiries into consultations.
Our Role
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Developed a targeted marketing campaign to promote their limited-time
0% lettings & management fee offer -
Positioned the offer as a high-valueincentive for landlords seeking reliablemanagement in a competitive market
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Ran targeted ads in Singapore, includingexpat and investment publications, toreach a qualified audience
Outcome
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Raised brand visibility for Hastings among London property owners in Singapore
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Generated interest in a competitive value proposition while maintaining a premium tone
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Strengthened Hastings’ positioning as a trusted UK property partner for overseas landlord